Hermès Pop-Up

Each year, the famous luxury brand Hermès, follows a tradition of choosing a theme that dictates the house’s creative direction for the year ahead. In 2018, the brand landed on “Let’s Play” and celebrated with a stunning yet playful pop-up book. Including a selection of 14 of the house's recognizable square scarf designs, both past and new, this book infuses each design with delightful imagination.

Intricate paper creations shine a light on the depth and volume within the scarf designs; colorful zebras rise and delicately bowed trees grow from the book’s pages. This is a spirited side of Hermès as you've never seen it before.

For Hermès, a brand equated with the utmost luxury fabrics and design, "play is movement, freedom, imagination, fantasy, seduction, lightness." Perfectly produced, Hermès Pop Up offers readers the opportunity to dive into the brand's archives.